Our Vision

Community, connection, hope, and help will replace silence. Changing the way society understands, perceives and interprets mental illness.

Our Mission

LIVIN® is a registered charity, non-profit organisation that was founded to wipe out the stigma on mental illness and raise awareness for suicide prevention. LIVIN implement innovative strategies to remain relatable to the younger generation through apparel, celebrity and social media profiles. The core of LIVIN’s mission is the mantra “It Ain’t Weak to Speak,” to encourage and inspire people to speak up and seek help. Education is at the forefront of LIVIN’s mission. Through education, LIVIN influences generational change with a fresh new approach to mental health in a forever changing environment.

Background

LIVIN was Co-founded by Sam Webb & Casey Lyons in September 2013, in honour of Casey’s best friend Dwayne Lally and other close friends and family of the co-founders who took their own lives after suffering from a mental illness. Webb’s interview about the establishment of LIVIN and why it was started can be watched here.

LIVIN is all about LIVIN your life at the top and destroying the stigma attached to mental illness. Connecting, supporting and inspiring one another to talk about their feelings, issues and problems because “It Ain’t Weak to Speak”.

“We can save the lives of individuals, if we change the way society understands, perceives and interprets mental illness.” Sam Webb

” For too long mental illness and suicide has been perceived as a weakness, mental illness is no different to other illnesses such as cancer, heart disease and diabetes. We will change this.” Casey Lyons

Me Case and Lall